Many small-businesses offer business-to-business services and they make their money on helping companies do what they cannot do in-house, but not all corporations want to outsource for business services. Therefore it can get a little tricky trying to market and advertise such a service business.
It therefore makes sense to do a little public relations in the industry sub-sector that you are in. If you are a generalist and work within a specific area with all companies then you will need local publicity and local community goodwill, which is not easy to develop either.
One great way to do public relations for business services is to write articles for the local business column in the local newspaper or write specific industry articles for various trade journals. Now, writing will not be easy but it gives you a chance to show some of your expertise and to put it out in the marketplace so people know that you are good at what you do and you know what you are talking about.
There really is no easy way to develop local community goodwill or industry goodwill, but giving away information in the proper format can help you attract a paying clients that you need. If you get good enough at public relations that in itself is a good business service that you can offer other corporations. Perhaps you might think on all this and let it sink it in 2006.