When people say that they want to make photocopies of a document, they often say they're going to Xerox them, even if the machine they're using isn't a Xerox brand machine. When people need to sneeze, they often ask for a Kleenex, even if the box nearby is a different brand. That's the power of branding. If you can make your company name synonymous with the product you're selling, then it will be that much easier to get the word out about your product. Using the internet to create a brand for your business services is a great way to promote your business.
The first step to using the internet to create a brand for your business services is to decide on the name of that brand. It should be short and easy to remember so that people can start using it quickly. You should try to make it clever, and it will definitely help if you include it in a catch phrase. People are more likely to remember it if it's part of a slogan. If the current name of your business doesn't work, then you may want to try creating an internet-only service and giving that product a brandable name.
If you're serious about using the internet to create a brand for your business services, then you need to be serious about using your brand name as often as possible. Use it as though it's already a part of the pop-culture lexicon. People may ask what you're talking about, but that will only serve as an opportunity to tell them about the branded service. You want to encourage as many people as possible to start using your brand name as the name of the service in question, and the best way to do this is to lead by example.
And be sure to advertise your brand diligently. Using the internet to create a brand for your business services will be an exercise in futility if you don't make the effort to properly market the brand. You'll know you're making headway when you use the brand name as the service name and people actually know what you mean. The more you're able to get people comfortable with your brand as the name of the service, the closer you are to your goal of branding your service. With the help of the internet, you can even take that brand worldwide, if you want to. The sky's the limit.